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Four Hailong Men'S Wear Liu Ye'S Interpretation Of Tough Guy Image

2011/5/23 14:05:00 106

Four Hailong Men'S Wear Liu Ye Tough Guy Image

Recently, Jinma movie king Liu Ye appeared at the Zeelonjeans four Hailong brand press conference, announced that he signed a grand contract and became the spokesman of the brand image.

The media and four hundreds of distributors of Hailong witnessed the strong combination of Zeelonjeans fashion brand and outstanding film emperor.

Zeelonjeans four Hailong brand personality, fashion concept and the image of Liu Ye, a strong and handsome man, coincides with men's image. The deep cooperation between the two indicates the opening of the era of personality fashion men's wear.

Liu Ye

Four Hailong

In 1993, Zeelonjeans four Hailong brand men's wear was founded in Shishi, which is famous for its fashion and casual trousers, and has obtained a large number of orders with professional technology, fashion antennae and quality products.

Four Wang Liangyan, the head of Hailong, integrates his understanding of life, his understanding of fashion and his pursuit of perfection into the brand culture, and finally achieves a unique Zeelonjeans brand.

Zeelonjeans brand positioning in life, leisure, fashion, advocate "convergence inside, outside the form", create self-confidence, elegance, personality fashion life.

The Chinese plation of the brand "four Hailong" implies "dragons and four seas, and auspicious world", which embodies the special temperament of brand openness, perseverance and mind.

All along, the four Hailong is committed to creating fashionable, personalized and character man images with unique high-quality clothing products.

After 17 years of development, it has the largest production base of casual pants in China. Its Korean version, self-cultivation and business trousers are all the rage. Other clothing products are also popular.

At present, four Hailong marketing network has covered the whole country, and there are more than 800 terminal stores.

brand image

Win support among the people.

"Sihai dragon" since its founding, adhere to the quality, steadfast and enterprising, finally achieved the industry leading brand.

Liu Ye is the right person to express the spirit of the four Hailong brand.

Four Wang Liangyan, chairman of Hailong said.

As a golden horse movie king, Liu Ye can be commendable in the development of the film industry. Just like the tough guy he plays, Liu Ye's achievements are benefited from his steadfast character. No matter what honor or frustrations he has, he can stick to his own opinions and face it calmly.

It is this "tough guy" image that has helped him perfectly match the Zeelonjeans four Hailong brand.

Its identity, handsome appearance, tough guy character and fashion leader temperament all coincide with the brand's core aspirations of Zeelonjeans.

Liu Ye also expressed his high recognition of the four Hailong: "four Hailong brand is very consistent with the image of my man in mind, open-minded, perseverance, personality and fashion."

"2011 is

Four sea dragon

In the year of brand promotion, signing Liu Ye is an important part of the brand strategy, which means the consolidation and upgrading of the four Hailong brand image.

Four Wang Liangyan, the head of Hailong, drew the blueprint of the enterprise: "we will continue to strengthen the brand building, with a strong advertising and auxiliary marketing, and at the same time, carry out more in-depth cooperation with Liu Ye.

In the coming year, we will have more than 2000 terminal networks.

According to Wang Liangyan, since 2008, four Hailong began to build brand building and start the brand strategic plan of "new dragon sailing".

In May 2008, the brand management institute was formally established. Four Hailong began to move from the industry brand to the consumer brand. In 2009, the four Hailong brand advertisement was launched on CCTV, and the brand influence was further enhanced.

At present, with the strong combination of Liu Ye and the movie king, the four Hailong has taken a big step in the road of brand building.

Compared with other fashionable men's wear brands in the market, the unique brand style appeal, and the brand image highly matched with the brand spokesperson Liu Ye, left a distinct brand symbol in the minds of consumers, and aroused a loud brand echo.