Home >

61 Detonate The Wuhan Tide Boy Market &Nbsp; The Price Does Not Lose Adult Clothing.

2011/5/23 14:40:00 68

Hat, jacket, trousers, shoes, a set of children.

clothing

The price can reach thousands of yuan.

Although there are nearly 10 days from the "61" children's day, Wuhan businessmen can hardly wait to launch various marketing activities.

The author found that with the improvement of living standards, in recent years

Wuhan

Parents' investments in clothes and toys gradually escalated, and merchants launched the trend.

fashion

The high price of "children tide brand" has now become a new profit growth point in the industry. Last year, sales of children's clothing in only one shopping mall in Wuhan reached tens of millions of yuan.

A single set of children's clothing costs thousands of yuan.

Last Sunday, in a children's world of a big shopping mall in Hankou, a fashionable mother was taking her 7 year old son in a certain place.

brand

Children's clothes are selected before the clothing counter.

I saw this mother left a fashion T-shirt, priced at 219 yuan, a pair of short pants on the right hand, priced at 329 yuan, after the son satisfied smile, it spent 548 yuan.

This mother told the author: "we 70s people are wearing their sister's clothes. Now," after 00 "is wearing personal brand.

The author sees that there are more than 30 famous children's brands in the mall.

The director of Wuhan Guangzhou Children's special store told me that the children's clothing is also popular now.

It is reported that since the 90s of last century, the consumption of children in Wuhan has gone through three stages following the trend of the whole country.

First, in the 90s of last century, children's consumption was mainly based on cartoon character modeling.

By 2005, a "British style" gradually emerged.

By the time of 2011, some entertainment stars were producing children gradually. The star babies wore some "tide card" clothes frequently exposed, and the stars were full of flavor.

I understand that at present, the price of "Chao brand" children's clothing is not lost to adult wear at all.

"With shoes and whole body fit, it's easy to spend thousands of dollars on average, which is twice the cost of parents ten years ago."

Children's counters said.

According to the sales data of a large department store in Hankou, only in 2010, sales of children's underwear reached tens of millions of yuan, with an average annual growth rate of 30%. Especially before and after the "61" children's day, children's clothing consumption increased sharply, and some children's shoes and trousers shoes consumption even exceeded 3000 yuan.

Businessmen eyeing "1+6" effect

This year, in addition to launching the concept of "children's tide card", the shopping mall also took advantage of the "61" festival to launch the consumer experience activities such as "tide boy show" to gather popularity.

According to the market participants, holding such activities as "Chao Tong Xiu" helps to achieve the marketing effect of "1+6".

This person explained that the so-called "1+6", is a child to participate in activities, it is possible to drive parents, grandparents, grandparents to join in, and then can bring consumption, so that the mall to the children passed the joy, they also earn a full pot.