Location Characteristics Of Middle And High Grade Clothing Chain Franchise

As a success clothing Several points for attention in location selection of shops

(1) areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast, and for apparel industry, the trend of clothing circulation is very fast. If commodity flow is slow, it is possible that Clothes & Accessories It is outdated before it is sold, so the area with frequent commercial activities is an excellent location for choosing the location of a clothing store.

(2) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops. But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(4) when the location is convenient, customers are willing to patronize and willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(5) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them. Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

(6) neighborhoods of similar shops can attract customers if they are concentrated in a certain location or block. Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

We may as well listen to the consumer's view: Ms. Jiang, who teaches in a university, buys clothes every time, and always likes to go to the clothing store's intensive places. She thinks that besides many styles, the shop can be sold more than three, and it is easier to start the price. Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

Generally speaking, the area with more than two conditions is a good location. If all of them are available, it is the site of * *. However, the rents with these conditions are generally quite high. Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund. Generally, as long as the idea of opening a shop is right, it is high investment and high return, so we must invest in the shop site. It's better to spend a lot of money to find a good store if you spend a lot of money on a big shop.

Of course, high rents have increased. Management The cost also increases the pressure and risk of operation, so we must have a good calculation of investment projects and see that space can not do business in gold and flourishing shops. If there is no diamond, do not live in China. If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.