Lining'S Brand Is Working Hand In Hand And Strong Together To Innovate All The Possibilities.

< p > the Shanghai delegation, made by Lining brand, is unveiled in Shanghai.

This summer, Shanghai athletes will be wearing the exquisite equipment of white elements, such as magnolia, and so on.

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On the day of P, Lining signed the Shanghai delegation and became the sponsor of its whole equipment from 2013 to 2021.

As a multi national team "gold medal division" competition clothing and field service sponsors, Lining has the strength and experience of sponsoring the world's top athletes and sports teams, helping the sports team to achieve good results in the competition.

The equipment designed specifically for the Shanghai delegation highlights the urban elements and professional attributes, and will provide a strong guarantee for the mission to achieve the goal of "three progress".

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< p > < strong > hand in hand strong combination < /strong > /p >

After the two sides "hand in hand", the delegation of the National Games and the Li Ning Co are confident that the cooperation between Shanghai and P is strong and strong.

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Mr. Lining, who arrived at the signing ceremony in Shanghai, said that the rapid development and innovation spirit of Shanghai is obvious to all. In recent years, Shanghai has not only delivered a large number of excellent athletes to the country, but also the Shanghai sports delegation has made outstanding achievements in many national games. The Li Ning Co has always taken the development of Chinese sports as its duty. In the future, the Lining brand will rely on many years' experience in sponsoring high-level sports teams and athletes so as to provide better sports equipment for Shanghai sports delegation and help Shanghai athletes continue to climb new heights and shine the spirit of sports! < p >

< p > Li Yuyi, deputy director of the Shanghai Sports Bureau and the delegation, seems to have won the support of Lining brand, not only in image packaging, but also in Lining's brand spirit, which is consistent with the spiritual pursuit of Shanghai athletes.

Li Yuyi said that Lining's brilliant sports career has given us the greatest inspiration, never giving up and going forward forever. This is a valuable quality that all members of the Shanghai delegation should have. It can add confidence, encourage strength and fight for the mission to achieve the goal of "three progress".

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< p > < strong > continuous innovation. All may be < /strong > /p >

For more than a year, Lining brand has successfully sponsored five Chinese gold medals, including the Chinese gymnastics team, the Chinese shooting team, the Chinese diving team, the Chinese table tennis team and the Chinese badminton team, and many world-class athletes such as Wade, Powell, Isinbayeva, Thohir Andersson and so on, relying on their professional, strong R & D strength and careful and meticulous service spirit. Through the professional and high-performance equipment, the P brand has continued to help athletes achieve outstanding results.

Many excellent athletes in Shanghai, Olympic champion Wu Minxia, Olympic champion Wang Liqin, world champion Xu Xin, world champion and world champion Wang Yihan have all been taken care of by the Lining service team with the national team.

Wu Minxia endorsed Lining's products: "I would like to share with you the happy sports experience Lining gave me.

This year, I will be on the fifth track of the National Games, believing that Lining will continue to give me and my teammates good luck.

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< p > men's 110 meter hurdles, as a key item in Shanghai, have won the National Games for four consecutive years, contributing to the success of Shanghai's competitive sports, while hurdling rookie Xie Wenjun is regarded as a powerful successor to the trump card.

On the same day, hurdling "Little Prince" quoted a famous saying by Lining brand: "as long as we give it all up," "everything is possible", and told his dream: "Mr. Lining's brilliant achievement in individual competitive sports is the ultimate dream of every athlete.

In the process of realizing the dream, we may encounter many difficulties and challenges, but we get the concern and help from all sides.

Mr. Lining is also escorting us to prepare for the competition. "

Xie Wenjun, on behalf of Shanghai athletes, thanked the community for their strong support for the twelve Shanghai delegation.

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< p > < strong > technology helps glory Shanghai < /strong > /p >

< p > Li Ning Co sponsors the Shanghai sports delegation, equipped with the equipment specifications of the national team, including sportsmen award dress, field clothes, living equipment, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, pull rod boxes, backpacks, officials and teaching a target= "_blank" href= "_blank" > clothing >

In the design concept, the main elements of Shanghai City collision, Shanghai style fashion culture, focusing on sports professional attributes.

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< p > Shanghai magnolia is the main source of inspiration for this design. The design of the White Magnolia arc design of the award winning clothing and the smooth shoulders of the chest and shoulders is the same as the whole line of the Shanghai landmark of the Bund. The gradual change of color is similar to that of the white magnolia flower petal from a shallow to a deep color.

It is worth mentioning that the shoulder to sleeve splicing, in addition to the choice of the Magnolia petals arc design, but also using the pfer printing technology: overlooking the White Magnolia, Shanghai landmark Oriental Pearl TV Tower, and the Chinese traditional blessing of the "round" pattern, representing happiness and auspiciousness.

The sponsorship equipment is mainly red and white, supplemented with blue ornament.

Among them, the award dress is used in the Chinese traditional culture to represent victory and festival red as the main color.

In addition, the concept of asymmetric design runs through the whole garment, showing avant-garde and fashion.

The two word "Shanghai" on the chest is the inscription of Chen Yi, the first mayor of Shanghai.

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< p > the selection of the complete equipment materials and the scientific design concept are also highlights.

The twelve operation is held in Shenyang. When the ground air temperature is low, the windbreaker is made of 357 composite materials, which has super strong wind protection function and can maintain air permeability.

The fabric of T-shirt is made of the most advanced COOLMAX in the world. It has super absorbent and sweat functions, and can keep the cool and cool in sports.

Besides, a hidden zipper on the trouser legs, high elastic, light, flexible and comfortable jogging shoes will bring a comfortable and comfortable wearing experience to athletes.

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