Suzhou Department Stores Embracing The Internet To Introduce E-Commerce Entities

< p > < strong > department store introduces brand electric business entity shop < /strong > < /p >

In the past few days, Shi Lu international has opened up an international experience shop for gold ants to import stone boutique, which is to be opened on the 15 th of this month. Qin Yongxiang, deputy general manager of stone international, told reporters that "golden ants" is a professional supplier of imported fine products. It already has a certain brand awareness, and the experience shop is also the first time that "golden ants" settled in South of Jiangsu.

"The shop that opens online shop, we are more because see the change of consumption trend, hope to buy online shoppers to be the potential customers of traditional department stores, at the same time, can effectively share the resources of both customers, and find a bigger sales growth point.

"The traditional department store introduces the brand electric business entity shop, this is very rare in the Suzhou traditional department store.

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< p > "because of the positive effects of the Shanghai Free Trade Zone, we are faster in import and export than other sales organizations. For example, we have strict pportation time requirements. From the online order to the goods, our delivery speed can be controlled for about five days, and more importantly, we can achieve the same price between online and offline.

"At present, the main business is maternal and infant products imported from abroad, food and daily necessities.

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The "golden ants imported stone boutique Road International" a href= "//www.sjfzxm.com/news/index_c.asp" > experience shop < /a > is on the first floor of the shopping mall. The original outlets for selling snacks, local products, tea and pilose antler have been adjusted and opened. "Here, we have divided into three parts: trial eating area, experience area, retail area and so on. Consumers can try out the imported food. If they feel good, they can go to the retail area to purchase. In the experience area, we have set up many links that can interact with consumers." after fully understanding the commodities, if people do not want to pay cash or credit cards, the public can buy the products directly online, and we will send them to the consumers' homes. Chen Wenxin, assistant manager of shopping malls planning department, handled the matter with one hand, he told reporters. P

At the same time, we are equipped with a touch integrated machine in the shop. The public can complete online purchase under the guidance of the staff, and of course, can also buy it in the store, because the price is synchronized under the online and offline, and the entire consumption process has achieved a full range of interoperability through the network.

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< p > Qin Yongxiang said that as early as 3 years ago, the board of directors of the company proposed to unite with the network. With the cooperation of golden ants, from the two rounds of negotiations to the launch of the region, Shi Lu international has only spent more than a month. On the one hand, both sides are good at complementary fields, and on the other hand, they also reflect the urgent need for the pformation and upgrading of the traditional department stores in the current consumption trend.

In the future, clothing, footwear and other general merchandise stores will also enter this double line area.

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< p > strong > super store = experience shop + shop online shopping < /strong > < /p >

At the same price, Suning, the first to promote O2O, should have the most say. In December 21, 2013, the Expo superstore of Suning Shi Lu met with people in the city of Suzhou. Unlike previous reloading business, many people found that in addition to the tremendous changes in the decoration style, there were also some new things that had never been seen before: there were new experience areas such as the Bluetooth experience area, life experience zone, XBOX, Wii, PS3, and the color film sound experience area. The setting of these areas and the interesting body sense games allowed everyone to enjoy the Xinle interest brought by high-tech home appliances, but more importantly, the shop was equipped with "easy shopping direct sale area" on every floor in the shop. < p > referring to two lines.

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< p > the brand new design brings naturally good performance.

Zhou Wenqing, director of marketing of Suzhou Suning e-commerce business center, told reporters that they pay more attention to experience online and sell more links to the Internet.

During the new year's day, the sales volume of Suning stone store in two days broke 50 million, which is 4 times the same period in the previous year.

Zhou Wenqing said that after a large number of experience elements were launched, the volume of visitors in the store was significantly increased than before. "If consumers want to buy products after experiencing products in the store, we will take the initiative to suggest that customers pay the order in the direct sale area of the store.

At the same time, some consumers do not have Internet banking or do not want to disclose their home addresses and other information. They can also place orders online and then pay at the store. No matter what way they take, the consumption process of the public is very relaxed.

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< p > all virtues of < a href= "//www.sjfzxm.com/news/index_c.asp" > entity /a > all of which will cost a great deal while ushered in the sale of spring. Zhou Wenqing said that the three quarterly bulletin of sunning Yun is not very good-looking because the group has come up with the profits of 4%-5%. "In order to create a new consumption concept and consumption habit, we think it is worth it, and besides household appliances, we will gradually enrich some department stores."

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< p > < strong > > shopping mall catch up with mobile Internet, /strong > /p >

< p > in Tianhong Department store, there is a display card on "WeChat visiting the rainbow" in front of each brand counter. The guide tells reporters that using the mobile phone to scan the two-dimensional code on the display card, you can pay attention to the official micro signal. Through searching on the micro signal, you can also see the products in the shopping mall in real time, and the most important thing is: trading.

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Zhang Lilin, marketing director of East China regional marketing department, told reporters that it was September 2013. This is the first time in September 2013. "We are the first country in the form of department stores and supermarkets. After announcing the news, there are four trading limits in the stock market. This shows that people are particularly optimistic about such sales." Zhang Lilin said, "because there is no limitation of operating area, consumers can see more abundant goods on official WeChat." through the joint network with P, we can achieve double line linkage. Even if we do not go out, consumers will be able to visit the entire shopping mall "once again" in the same way as consumers can also go shopping in the shopping mall. "If we do not go out, we will be able to visit the entire shopping mall," said Zhang Lilin.

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P > ride on the mobile network, which is undoubtedly another way of traditional department store innovation. Zhang Lin also says that they are setting up a strong technical team from various sectors of the elite. In order to serve the rainbow WeChat, "the future is the big data age, the customer's consumption habits, we can make more accurate information push on these data, and can better bring more tangible products and services for consumers with different needs."

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< p > < strong > experts are not sure about the way to explore, but they must be pformed < /strong > < /p >.

< p > with the further penetration of the Internet, our consumption patterns are changing gradually.

Physical stores sell their positions to the network, though it is very difficult, but many department store appliance giants also see the future trend.

A statistics from the Suzhou Municipal Federation of Commerce showed that in 2013 1-11, the average growth rate of the city's social average was 19.6%, of which 18 large shopping malls grew by only 2.4%, 17 large stores grew by 5.4%, while the total volume of online shopping in Suzhou doubled, though the total difference was still very large, but the growth momentum of online shopping still made the entities feel the unprecedented pressure.

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< p > "do nothing but wait for death.

"Facing the future of pformation, Zhang Li Lin said," but rather than waiting for death, it is better to take advantage of the current trend.

"With the breakthrough of consumption time and space, and the improvement of information symmetry and pparency, the consumption habits of the younger generation are changing. Only by adapting to this trend can we ensure our own survival.

"Zhang Li Lin also said that he would not worry about the diversion of customers brought by online shopping." we will further increase the proportion of entertainment, catering and leisure, and do more articles on online offline experience to ensure that consumers can come to the store after receiving our information.

"In the first half of 2014, two rainbow stores in Suzhou will visit the mobile phone App" Tianhong micro shop ", when consumers can go shopping shopping centers can only use" two hands ".

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< p > and although Qin Yongxiang has not yet brought the department store into the online shopping link, Qin Yongxiang is confident in the future. "The US consumer market is active enough, their online shopping is more mature than ours, but the real business is also more developed. 80% of the e-commerce tycoons have stronger physical selling sites. Although we are just beginning, the department store industry in the future will form a two line linkage.

Zhu Shourong, Secretary General of the city Department Store Association, said that the combination of entity and network is a trend that can not be changed, but the network can not completely replace the traditional stores. After all, the sales of the major brand manufacturers still occupy a large part of the market.

"If we want to make the sales outlets of the shopping malls well, we also need the cooperation of the manufacturers.

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