Why Are Sports Apparel Products Such As Nike Attractive?

Nike Sport swear is the first Nike to weaken the concept of "Sports", emphasizing the product range of "artistic feeling" and "modern lifestyle", and this is also the trend that sports apparel brands should not ignore.

Nike Sport swear is Nike's several independent styles of product lines, such as Nike White and SportCulture, which are "incorporated" into the same product line.

Nike Sport swear is one of the six major Nike series.

The Nike Sport swear series combines visual innovation and technological revolution, taking T - shirts as an example, with a wake - up color, a rough text with a sweating and quick - drying fabric.

The first specialized shop of Nike Sport swear (NSW) opened in August 22nd in 21MercerStreet, New York's Soho area. Now Nike Sport swear has opened a new flagship store in Tokyo, Japan in October 11th.

This flagship store will be the most complete store of NSW products in Asia, and NIKEiDStudio is also available in the store to provide personalized customization services for customers.

After that, the bustling shopping paradise Tongluowan opened third Nike Sport swear flagship stores.

The largest and most fashionable Nike Sport swear franchise store in Hongkong was held in the store on the opening day. A large group of guests was held in the store. Hundreds of guests were invited to the venue. Although the venue was arranged as a sports field, there was no competitive atmosphere. Instead, it was filled with auspicious things, cheerleaders, hot dog vendors, souvenir vendors, and even Nike bustle snacks.

At the beginning of the opening ceremony, three contemporary artists from Japan and Hongkong set up some exhibition installations in order to express their classic designs on Nike Sport swear and Nike company.

These devices include the Japanese reality supernatural photographer KeiichiNitta, who followed the famous American photographer Terry Richardson for 6 years, and photographed 4 groups of photos for 4 young Hongkong athletes. From the Japanese embroidery embroidery artist SatomiMizuuchi, she used her special embroidery method to make the Nike classic Fan jacket "Windrunner" and SillyThing to express Nike Sport swear new concept using HD animation.

Reebok also constantly collaborated with artists. For example, especially with the cooperation of visual artists JohnMaeda, such as SONY and Cartier, the shoes used computer programs to pform mathematical operations and symbols into images of sci-fi and visual effects, showing the special characteristics of young people; and the brand launched this year's Freestyle series. After the introduction of Tokyo, Paris, New Delhi, Madrid and New York in the past, the sixth big cities London finally came on the stage, and the shoes were made of Eucalyptus and Eucalyptus eucalyptus, together with the silhouette images of crows and London buildings, so that everyone could feel "foggy" feelings.

Catch up with the product of "fun". According to Hongkong media, today, the selling point of sports shoes is no longer practical. The design of sugar coated packaging is the most attractive.

In order to set up a new image in the most fashionable youth, many companies now focus on their daily preferences, habits and ways of thinking by focusing on the 80 and 90's most productive consumers of sports products.

This autumn and winter, Reebok also launched the "strong chess" series with the world's most famous game chess brand "Monopoly". The "strong chess" is actually a "monopoly" game known to the young generation in China. This time, ReverseJam printed the "strong chess" standard chessboard on the vamp, and the lovely portrait of Mr. millionaire in the chessboard also made the whole shoe more playful, full of playfulness and playfulness.

(Monopoly) the overall design of the millionaire series adopts the fashion shoe series of Reebok Reebok proud.

The series of men and women presents colorful colors - classic blue, bright yellow, orange and bright silver.

In appearance, the Monopoly millionaire series shoes can be regarded as the most attractive.

The design of the vamp adopts a lot of coloring patterns, such as money pile, diamond ring, antique car and so on. The special double-sided sieve pattern shoelace is interwoven into a vivid picture that rolls on the chessboard.

The addition of unique tycoon chessboard matching shoe boxes makes young consumers feel relaxed and happy all the time.

The fact proves that the young consumers who are the main body after 80 are pursuing novelty. Once they find "interesting", they will naturally take out their pockets.

At the beginning of this year, there was a "prison break shoe" on the Lining shelf. The paper crane element in the highly sought after American drama prison break was applied to the design of the vamp, and the classic dialogue "It" sreal was also used to let Michael fans pour out their bags.

And when the "embarrassment culture" popular on the Internet is used on Lining's sports shoes, it will become a success again.

In the early July, Lining's "embarrassment" shoes appeared in the eyes of consumers. - these shoes had 4 colors, ranging from bright green to black, representing light to helplessness and sadness.

In addition to the word "embarrassed", vamp has all kinds of "embarrassed" faces, which are all young cartoon characters who were born after 80, such as black cat sheriff, Na Zha and Bao Gong.

These characters had a sense of humor after the cartoon, and quickly aroused the nostalgia plot of the post-80s generation. They set off a wave of hot selling because of some emotional resonance. Many people in the Forum gathered by the tide were discussing "embarrassing" shoes. They thought the shoes were "very awkward and cute".

The sale of these two shoes has made consumers realize that Lining is not only a sports product but also a creative brand.

Perhaps the trend of "embarrassment" will soon be over.

But other fresh elements will also emerge from every corner of life.

As long as we pay attention to the excitement of fashion crowd and understand their fun and changing lifestyles, we can walk ahead of the trend.

With the increasing awareness of domestic consumers' environmental protection, people began to advocate environmental protection and health as the ideal way of life. This way of life has gradually become a fashion and has rapidly swept the globe.

In this healthy and environment-friendly lifestyle popular at the same time, also led many enterprises continue to explore and develop the ideal products that conform to the mentality of consumers.

"Slow motion" trend, yoga clothing, fast drying pants, hiking shoes, jogging shoes, walking shoes and other product concepts emerge in an endless stream. Adidas's latest store advertising has also been replaced by a static Yoga image to attract more female consumers.

At present, many shoe manufacturers in China have realized the importance of technology and environmental protection.

Many large shoe enterprises have launched environmental shoes in succession, causing a sales boom in China.

The "Yue ho shoes" launched by the noble birds is designed according to the hottest concept of LOHAS LOHAS, and advocates a sustainable and healthy lifestyle.

There are many humanized factors in the design of "Yue ho shoes".

The shoe is designed according to ergonomics. The shoe bed is very suitable for the sole of the foot. At the same time, the small massage particles on the sole can promote blood circulation, increase comfort and softness.

The whole pair of shoes is not only comfortable and soft but also very light, and the total weight is less than 200 grams.

Moreover, the whole pair of shoes has no trace of stitching on the craft. The technology of the side hole in the shoe can circulate the air 360 degrees, so that the low water level can be prevented from seepage, and there is enough room for the feet to circulate the air.

In terms of material selection, Le ho shoes adopt the latest 3D material of rubber powder EVA raw material without pollution.

It is understood that this material is not only environmentally friendly, but also has a high resilience elasticity 400% extension ability, to ensure that the foot can bend freely, natural extension.

Therefore, "Le ho shoes" can be pressed on slippers and can also be washed by washing machines.

In the future, the development of sports equipment is undoubtedly the mainstream trend of the deep influence of the Olympic green concept.

It can be seen that sports brands want to have a foothold in the fierce market competition and get the favor of consumers. We must constantly explore the concept of a healthier life which is more in line with modern people, increase the added value of products and constantly ensure that products are constantly upgrading.

Yang Jing: editor in charge