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Stars Help Gap 2014 Autumn Series "Dress Standard" Advertising Blockbuster.

2014/8/25 14:00:00 89

Advertising BlockbusterGapAutumn Clothing

According to reports, the latest autumn series of Gap, one of the largest clothing companies in the United States, continues to uphold the brand concept of "advocating individuality and showing true self", and invites Hollywood's big bowl to help brand new autumn series advertising, including Hollywood legendary actress Angelica Houston and " Hunger Game 2 "Star fire, prairie fire" actress Gina Malone, "mad man" actress Elizabeth Moss and so on, all the Hollywood stars jointly deduce the real personality fashion blockbuster!

As everyone knows, Gap brand Advertising has always been characterized by innovation, and this autumn series is not only new and unique, but also a gathering of stars. The leading star lineup led by Angelica Houston includes Gina Malone, Elizabeth Moss, the American drama "the Atlantic Empire" actor Michael Viv Williamms and the American drama "city girl" actress Zosa Maet. The stars wear Gap classic casual coats, windbreaker, casual dresses and next season's main black jeans. They are comfortable and leisure oriented.

The theme of this series is to question the meaning of "'Dress Normal'", aiming at advocating comfortable wearing and conveying for oneself, and dressing should reflect the concept of true ego and personal style.

Gap global chief marketing officer Seth Faberman (Seth Farbman) said that to find a personal version of the "dress standard" is an art, everyone has the standard of dress for everyone, and this is the essence of this series. Gap new autumn series advertising advocates "dress up for yourself and find the most suitable dress for yourself". A simple pair of jeans and a T-shirt will let you wear confidence and show the real self. The Hollywood stars who were invited to shoot commercials have the art of dress standard that suits their personal style. Stephen Sunnucks, President of Gap global office, said Stephen hopes to challenge everyone's confidence in their personal style by challenging the concept of "dress standard".

Gap new autumn series " dress code The advertisement will be released in September 2nd, with classic clothing and black denim as the main players, and more celebrity endorsements will be released.

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