National Export Shoe Demonstration Area Settled

The AQSIQ recently announced the second batch of demonstration zones for the quality and safety of exported industrial products. This is the first demonstration area of export footwear product quality and safety in the province, and also the first national demonstration area of export product quality and safety.

The inspection and quarantine department said that the approval of the state-level export footwear products quality and safety demonstration zone will help the export footwear industry to become a model area for the quality and safety of export commodities, a pioneer area for foreign trade facilitation and a breeding area for new competitive advantages in export competition. In the future, the demonstration area footwear The enterprises will fully enjoy the encouraging and supporting policies of the national demonstration zones, and the inspection and quarantine departments will make self declaration to the recognized enterprises, or accept the inspection results of the third party institutions, and implement the verification and supervision; the conformity assessment procedures for the imported goods on the basis of qualified assumptions in the demonstration area; besides the relevant laws and regulations, the self inspection equipment imported for processing and production can be jointly inspected; and for the import of raw materials and parts and other goods, the measures such as exempt inspection and other convenient territorial supervision can be implemented. Last year, the export of the demonstration area Footwear enterprises It accounts for about 12% of the total number of export enterprises in the same period. Wenzhou The total value of footwear exports is 25%, with 3 Chinese export brands and 2 Chinese famous brand products. The export leading enterprises represented by gigantic, one, imperial, Oriental and Fei Dan continue to improve their competitive advantages through technological improvement and marketing mode innovation. Among them, the group, giant one group, and Tamar shoes industry have participated in the revision of 3 international standards, 5 national standards and 6 industry standards.

It is reported that there are 3 national export footwear quality and safety demonstration zones approved, and the other 2 are located in the province of Shandong Province and the market of Shandong Province.

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In the economic development zone, the group is bustling with excitement, and employees are filled with a brilliant smile to return to their jobs. Recently, shoe manufacturers in our city have started construction. This year, they will strive for development with the goal of "moving forward steadily".

On these two days, all the big industrial districts are noisy, because most enterprises choose to start work at this time. In the industrial park of China shoe capital Industrial Park, the group changed the tradition of letting go of the door and gun, but welcomed the new year with a simple and solemn signature message. Before the opening of the new normal, new thinking and new development, the group's general manager, Zheng Laiyi, led the company's top team members to welcome their employees back to work. The staff went to the front of the spring wall to write their new year's words. Zheng Laiyi said that in 2014, with the joint efforts of employees, the company achieved good development results. In 2015, the company will focus on "making steady progress and deepening reform", focusing on "stabilizing domestic sales, expanding foreign trade, promoting e-commerce, producing fine products, strengthening technology, managing and protecting people's livelihood".

It is understood that in 2015, in order to stabilize domestic sales, we should strengthen the management of the domestic market, strengthen the marketing headquarters, deepen the management and control of branches, establish a new channel retail support system, and further promote the retail transformation of branches and agents. On the basis of promoting the existing two brands of "man" and "Jun step", we plan to introduce 1 new brand names for men's shoes in the second half of the year to further improve the multi brand system. At the same time, we must strengthen the quality system construction, improve the quality tracing mechanism, implement the responsibility to the people, ensure that the reject rate is less than 0.22%, the after sale return rate is below 0.3%, the third party sampling pass rate reaches above 93% target, precision production, and build high-end manufacturing advantages, and create a high-end production line of 1000 pairs of fine leather shoes in the next three years.

Japan, Tai, and other shoe companies have started construction recently. RTHK group held an enterprise marketing conference at the commencement ceremony. Jin Zhe, chairman of the group, said: "under the new normal, the development of enterprises should use interconnected thinking as entity businesses. So, on the first day of construction, we opened the "we change" marketing conference, so that employees can understand the direction of the development of the group in 2015, so that enterprises can develop steadily this year.

For the shoe enterprises "service" of East India packaging, Li Yu shoes and other enterprises are also gradually starting production with the start of shoe enterprises. He Feng, chairman of the East China printing and printing packaging Co., Ltd., said that their businesses were following shoe companies, so they started to work. This year, he plans to open up new businesses in the original industry chain, so that enterprises can move forward steadily.

This year, for Li Yu shoes materials Co., Ltd., it should be a healthy year. Ye Dingwei, chairman of the company, revealed that at the end of last year, the company held a staff meeting and put forward a new plan. He contracted the company's business to employees, so that they could be their own bosses. Therefore, this year, the new spring starts, he is particularly relaxed, no longer need to worry about the employee's return rate, recruitment difficulties, business orders and so on.