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Practical Clothing Store Promotion Method To Relieve Your Worries.

2015/7/7 17:35:00 42

Clothing StorePromotion MethodMarketing Strategy

When customers find new popular products, they generally compare it with non popular ones.

Good fashionably tend to look at high priced goods, while those who are practical tend to choose inexpensive non popular goods.

In this way, the two products can play a promotional role.

Businesses are buying large quantities of hot and popular products, advertising and expanding sales, because the business principle of businesses is to earn profits.

But the famous Lai Lai store in Italy is against its own way, but it adopts the single sale method.

This shop sells goods only once, and no longer stores them, even if they are very cheap.

Sell well

Also reluctantly cut love.

On the face of it, the store lost a lot of profit that was readily available, but in fact, the store accelerated the turnover of goods because of all the commodities being very sought after, and realized greater profits.

This is because the store has grasped the psychology that customers are "rare and expensive", which gives the customers a strong impression. Customers think that the goods sold in the store are all up to date.

Therefore, when any commodity is listed on the shop, it will rush out.

This method is quite similar to the "Limited sales method" adopted by some stores in China.


  

Anti season promotion method

Generally speaking, for some seasonal commodities, there are often sales seasons.

Because the mass consumer psychology is "money does not buy half a year's leisure", that is, on time demand, what is lacking in what to buy.

The same is true for businesses, which basically supply goods on time.

Therefore, commodities tend to be very popular during the peak season of consumption and often remain unsalable in the low consumption season.

But now some businesses are in the opposite direction. In the summer season, the market was originally unmarketable. In winter, the goods such as fur coats, heating appliances, fur boots, down garments, etc. were in some cities.

Sale

Look good.

This is what people often call "anti season promotion".

Businessmen who are interested in doing business often introduce the sale of seasonal goods, and there are many buyers in the consumer. The main purpose is to get the seasonal price difference.

Promotion methods for attracting old customers in the form of after-sales service.

Some stores, such as electrical appliances, clocks, glasses and so on, specifically register the names and addresses of customers. Then, through special visits or questionnaires, we can see if there are any defects in the past customers' purchases in the shop, whether they need to be repaired, and so on, and introduce new products.

The purpose of this is to increase the customers' interest in the store and make them buy new products.

The key to this promotion is that the store has a perfect customer management system and keeps regular communication with customers.

Businesses are required to select some commodities in special installments, and make large posters either inside or outside the store, or print them into small leaflets.

These special items are limited to three or four periods in order to attract customers and attract customers.

As a result, customers come to stores to buy special items, and they also buy other non special items by the way.

Of course, specials have little or no profit, but they can be compensated by promoting other products.


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