Advantages And Development Ideas Of Home Textile Marketing Community Franchisees
As everyone knows,
Home textiles
Products and appliances belong to durable consumer goods, and the consumption frequency of home textiles is even greater than that of household appliances.
It is not impossible to sell durable goods as fast selling products. The sale of products such as mobile phones and televisions has already set an example for home textiles.
The innovation of the channel mode of Gome Electrical appliances has realized the centralized and fast sale of household electrical appliances.
According to the authoritative department's research results, 2-3 home textile enterprises have launched the home textile community store project. This article takes the world's largest home textile production and marketing base, "Home Textile City" Jiangsu's "home 366" community franchisee model as an example to explore the development of community home textile shops.
Home 366 draws on the commercial operation of Gome.
Pattern
And apply it to its own innovation and development.
Marketing
In practice, the traditional shop sales and online direct marketing are organically combined.
The advantages and development ideas of community franchisees:
1., close to users, suitable for residents' living needs: the community is a place where residents live and live in a middle class. Home furnishing textiles with complete series, new colors and reliable quality meet the daily needs of residents and purchase requirements for home textiles.
2. small investment, low risk, and more flexible operation: the home textile community store needs small business area, low store rentals, supermarket style display and operation pattern, low decoration cost, "small batch and multi variety" commodity layout, quick turnover and low inventory pressure, and can adjust products timely according to the actual sales situation.
3. the three-dimensional marketing, the revenue channel is wide: the new model of three-dimensional marketing, the online direct selling, the catalogue mail order, the membership system marketing synchronization, the seamless coverage net under the Internet all the target population, occupying the regional market.
4. policy support, the whole process of improving services: granting exclusive agents, online shopping and preferential development of neighboring markets, etc., regularly issuing products manuals, posters, promotional materials and other information to assist in business development.
Easy operation and no worry after sale.
5. the marketing management service platform is fully open: a comprehensive open marketing management service platform, specialized agent channel, convenient for community store agents to use the platform to conduct product exhibition, information release, paction negotiation, publicity and training, customer service and other business activities in real time to achieve the goal of intelligent and efficient and reduce the gain.
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